Last week I was thrilled (terrified, elated, etc.) to teach a workshop on blogging for creatives and small business owners for Hive Workshops. Hive Workshops, based in the West Bottoms area of Kansas City, hosts small business workshops to help creative entrepreneurs thrive. My class was all about how to use blogging as a medium to help connect with clients, enhance your messaging and grow your business.
It felt pretty incredible to share all of the knowledge and tips I’ve gathered over the last 11 years of blogging, and the creatives who attended the workshop were eager and open to learn. I am not much of a public speaker (and we all know I’m an introvert), but I actually, really, truly enjoyed this experience. I kept the class fairly interactive and covered topics that the creatives could then go and immediately use in their own businesses. We talked about storytelling, creating connection with clients, promotion, and social media. I also shared some of my favorite tricks and tips for making your business blog into a fun, simple tool for growth. One of the most important tips I shared was to be as authentic as possible. People know when they are being marketed to, so instead, actually try to cultivate a real connection. Be upfront about who you are, especially your mistakes and flaws. In my experience, when we share our weaknesses, it makes others feel more comfortable sharing their own stories. When the sharing becomes a conversation, that’s when the fun begins!
I felt the class went really well, and I’ve been thrilled with the response from the creatives who attended. One creative even gave me a sketch she made featuring one of my lessons. The reaction as a whole was so positive, I’m hoping to lead another workshop soon! When I decided to strike out on my own as a writer and photographer earlier this year, one of my goals was to add teaching to my resume. I love sharing my passion and knowledge with others, and I’m super grateful the team at Hive Workshops gave me the opportunity to do just that. After the workshop, I went out with a few friends to The Ship, a local dive where I learned the greatest benefit of working with photographers for a living…when you have a fantastic night and want to document it, they will professionally light and pose you in front of rad neon signs and make sure the moment is captured perfectly, using only their cell phones!
If you’re interested in having me teach a workshop for your group or organization, please contact me at firstname.lastname@example.org for more information!